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CAES Strategic Plan 2020: Strengthening Goals

Extension Education and Outreach


Part I

Goal 2 Extension education programs will be vital, dynamic, and engaged at the county level throughout the state


Strategy A.

Improve marketing and communication of Extension programs and their value to the entire state beyond existing clientele

  1. Develop marketing materials (social media, television, radio, newspaper, mobile devices) showing Extension's value to both our stakeholders and audiences that we do not reach.
  2. Communicate Extension's brand to all employees and outside audiences.
  3. Partner with other UGA colleges to develop cutting-edge, effective marketing techniques.
Strategy B.

Encourage collaboration between departments and non-UGA agencies via a multidisciplinary approach

  1. Department heads and district directors should promote collaboration across departments and districts and with agencies outside of UGA. Avoid duplication.
Strategy C.

Prioritize programs to meet clientele needs based on faculty expertise and emerging trends (Be more proactive rather than reactive)

  1. Evaluate effectiveness of current programming efforts.
  2. Determine which programs should be discontinued and which new programs need to be offered.
Strategy D.

Maintain County Delivery System (in the absence of a fully-staffed system)

  1. Enhance mentoring programs between experienced agents and new agents.
  2. Establish a network of specialized agents who can be accessed by clientele and inexperienced agents (following the example of the Forage Extension Team and the Radon Team).
  3. Hire more agents when resources become available.



Part II

Goal 2CAES research and Extension programs will be accessible and applicable to all segments of the population in the state of Georgia


Strategy A.

Supplement continued support of traditional stakeholders with emerging technologies for greater speed of delivery and accessibility to a diversity of Georgians

  1. Improve training strategies
    a. Use services like, but do not depend on these services.
    b. Provide an incentive by certifying participation.
    c. Provide professional development opportunities for OCTS and support unit staff.
    d. Increase communication and collaboration between IT support staff among CAES departments and CAES facilities.
    e. As funds become available, hire dedicated training staff.
    f. Provide IT training for faculty and appropriate staff.
    g. Provide resources for advanced access to emerging technologies for OCTS and support unit staff.
  2. Equipment and staff
    a. Address issues related to use of Tandberg video conferencing equipment, such as faculty training and unreliable connectivity. Explore alternative solutions such as improved video-conference software and technology, web-based and mobile web conferencing platforms.
    b. Decrease client response time by providing faculty and appropriate staff with mobile devices equipped with web access and decision aids.
    c. Provide appropriate technical support to develop distance diagnostic tools and mobile decision aids.
    d. Have a long-range plan for routine replacement/upgrading of county and office computer labs.
    e. Hire a minimum of one additional staff to develop mobile platforms to support Extension publications.
    f. Fund an incubator grant to equip and enable a mobile workforce.
    g. Make high-speed Internet and wireless connectivity consistently available at all campus and county locations.
  3. Information delivery
    a. Continue to provide funds to print publications and hand-outs in addition to providing information in electronic format.
  4. Marketing publications and hand-outs
    a. Websites should be maintained and up-to-date.
    b. Provide assistance to update publications.
    c. Provide assistance to scan or retype old publications.
  5. Social media and Web-based systems
    a. Social media and web-based systems should be used for marketing, communication/education, and reporting impact.
    b. Communicate emerging issues proactively rather than reactively.
    c. Hire a CAES Social Media Coordinator.
  6. Hire a professional videographer and engage more with local television stations.
Strategy B.

Programs will attend to emerging needs of a growing urban population as well as address the changing demographics of the state

  1. Reach more Georgia citizens through urban Extension programs focused on agriculture (food awareness), natural resources (environment), FACS (health and wellness), and 4-H (youth) issues.
    a. Establish an operational definition of urban and urbanizing counties in order to establish a baseline.
    b. Hire an Urban Extension Director to coordinate large- scale programs across urban areas. This person will apply for non-traditional funding and communicate the impacts to key decision makers.
    c. Hire more Extension educators to reach a growing population.
    d. Focus on urban programming.
    e. Increase awareness between urban and rural issues.
    f. Reach more urban youth with Extension programs in focused areas of food awareness, environment, health and wellness, and youth issues.
    g. Increase funding allocated to county Extension programs to meet the needs of audiences in highly populated areas who are currently not being reached.

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